Nike expands in figure skating by sponsoring another athlete: Gracie Gold

Gracie Gold

Nike is close to signing U.S. figure skater and Olympic hopeful Gracie Gold.

Gold, 17, will be the company’s second figure skater. Nike signed Sochi 2014 hopeful Ashley Wagner, a 21-year-old from Virginia, earlier this year, and it plans to feature both athletes in public relations and marketing efforts aimed at driving the company’s line of women’s workout apparel.

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